The mob.is.it mobile marketing blog
Articles, news and tutorials about making money with mobile sites, native apps and mobile marketing.
Subscribe! Help, FAQ & TutorialsA Complete Guide To Developing A Mobile Marketing Strategy
by mob.is.it - July 21, 2016
In this feature length guide to mobile marketing we discuss how to develop a mobile marketing strategy and how to integrate that strategy into your overall online / offline marketing plan. From first principles to addressing the needs of your customers, mobile specific considerations and making sure your branding is consistent across all platforms.
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How To Design A Mobile Friendly Website In 14 Steps
by Silvio Porcellana - July 7, 2016
In this blog post we discuss the process of planning and designing a mobile friendly website. From the the basics of "mobile first" thinking, so the technical and user interface challenges that you should consider. If you don't already have a mobile friendly website start here and design your architecture from the ground up!
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5 Principles To Improve Mobile Users Engagement On Your Website
by Silvio Porcellana - May 31, 2016
Before you spend too much time on your mobile marketing, we think that it makes sense to make sure your website is effective and engaging for your existing mobile users. So with that in mind, in this post we share with you 5 principles of mobile site design to help you to better engage your website's mobile users.
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5 awesome mobile marketing strategies for recruitment agencies
by mob.is.it - May 25, 2016
Recruitment agencies have 2 distinct target customers; the employer - a business, and the candidate - individuals like you and me. In this post we share some ideas for using mobile marketing to reach new and existing candidates and to engage with them in ways that are not possible with traditional marketing.
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5 Types of Business That Could Benefit From SMS marketing
by Silvio Porcellana - May 19, 2016
With mobile marketing as popular as it is, it's odd that SMS marketing isn't used by more businesses. For these 5 types of business in particular, SMS marketing can be a powerful tool. In this article we discuss some ways that businesses can use SMS marketing to reach new and existing customers and to build long term relationships with them.
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7 Awesome Mobile Marketing Strategies for Real Estate Agencies
by Silvio Porcellana - May 12, 2016
If you run a real estate agency you can't afford to ignore mobile marketing. Using mobile technology to reach your customers and prospective buyers gives you the opportunity to engage with your audience like never before. In this post we share 7 mobile marketing strategies that real estate agencies can use to attract more potential buyers.
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The Newbie Guide to Mobile Marketing: Top 3 Do's and Don'ts
by Silvio Porcellana - May 5, 2016
In this post we give you our top 3 do's and our top 3 don'ts when getting started with mobile marketing. Aimed at mobile marketing beginners, we discuss the key aspects that you must get right and also show you three common mistakes. If you follow the do's and avoid the don'ts, hopefully you will be able to kick your marketing off to a good start.
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5 Mobile Marketing Tactics For Getting People Into Retail Stores
by Silvio Porcellana - April 28, 2016
While the internet may have taken a lot of business away from retail stores, mobile marketing is a powerful tool that can help drive more traffic to your physical location. Today we share 5 strategies for getting more customers into your physical store: From crafting your marketing message to using location services to send personalised promotions.
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5 Low Budget Ideas For A Successful Mobile Marketing Campaign
by Silvio Porcellana - April 21, 2016
We take a look at how a small business can using mobile marketing without it costing a fortune. 5 ideas for pursuing a mobile marketing campaign on a budget, including taking advantage of social media, contributing in forums & connecting with bloggers in your niche. Mobile marketing doesn't have to cost; you can have success even with a low budget.
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5 Big Mobile Advertising Trends That You Need To Know About
by Silvio Porcellana - April 14, 2016
The rapid advancement of technology right now means that the advertising world is changing rapidly. Mobile marketing is a new and evolving area. We have taken a look at some of the most exciting new trends in mobile advertising, from location based ads to virtual reality. Read up now and make sure your mobile marketing strategies are up to date!
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