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Articles, news and tutorials about making money with mobile sites, native apps and mobile marketing.

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Another free PPT for you: mobile stats for marketers

by - December 29, 2014

Another free PPT for you: mobile stats for marketers Mobile is literally ubiquitous. People are using their phones and tablets to do local searches, chat with friends, get information about products and make purchases. You, as a marketer, need to convince your customer that having a sound mobile strategy is vital. Here is a free and white-label presentation you can embed on your site or use during your sales pitch.
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Why we love mobile loyalty cards (and you should, too!)

by - December 15, 2014

Why we love mobile loyalty cards (and you should, too!) Loyalty cards and rewards programs are a very powerful tool for businesses of all sizes that want to increase their revenues and strengthen the retention and loyalty of their customers. Old plastic or paper puchcards are cumbersome and inefficient so here are the top 5 reasons why mobile loyalty cards are a much better tool for SMB of local stores.
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4 things you can do today to boost your rankings on Google mobile

by - December 1, 2014

4 things you can do today to boost your rankings on Google mobile If you are using the Internet to do something there are very good chances (actually, about 92% chances) that you are using a search engine to find what you are looking for, and you are probably doing so on mobile. To make sure your site is well ranked by Google, here are 4 tips that will make your presence on mobile search engines highly optimized, to say the least.
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Mobile marketing stats: some free white-label presentations for you

by - November 24, 2014

Mobile marketing stats: some free white-label presentations for you Selling mobile websites and mobile marketing services is easier when our offering is backed by hard numbers. To make things even easier for you we have put together a complete and white-label mobile marketing stats slide deck that you can use on your site or during your presentations to convince customers mobile is exactly what they need to give a boost to their business.
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Effective ways to use QR Code marketing for small and local businesses

by - November 17, 2014

Effective ways to use QR Code marketing for small and local businesses QR Codes are, in my opinion, a great invention. Nonetheless, they often get a pretty bad press from marketers and business owners who deem this little square of black and white dots ineffective, nerdy and cumbersome. In this article I will outline a few ideas on where to put QR Codes to maximize their marketing potential and use them as "campaign enhancer" for better results.
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5 common objections when selling mobile sites and how to overcome them

by - October 27, 2014

5 common objections when selling mobile sites and how to overcome them Expert marketers and real closers know very well that when a prospect raises objections deep inside he is considering to buy - otherwise he wouldn't even bother asking questions. What's important is to give the right answers and turn that doubt into a strong will - and here are 5 ways to effectively respond to potential buyers objections when selling mobile websites and native apps to local and small business owners.
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5 powerful ways to convince your clients they need a mobile site now

by - October 15, 2014

5 powerful ways to convince your clients they need a mobile site now Selling mobile websites to your customers can be tough, time-consuming and painful. I want to give you 5 proven ways you can strengthen your selling skills, 5 techniques you can use daily to make sure the number of prospects who will give you money for your product will be much higher than what you have ever thought possible.
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Why a separate mobile site is (usually) better than responsive design

by - March 14, 2014

Why a separate mobile site is (usually) better than responsive design If you have been living in a cave for the past 5 years you are probably still not convinced that a mobile optimized website is vital for your business, and in this case you should be better off going back to your cave. For all the rest of us, in this post I will try to demonstrate that for small and medium biz having a separate and autonomous mobile website is usually better than the responsive design approach.
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How to Use Cross-Channel Promotion in Your Mobile Marketing Campaign

by - August 13, 2013

How to Use Cross-Channel Promotion in Your Mobile Marketing Campaign If your business of brand is struggling with its mobile marketing campaign ROI, you must look at how you're marketing your content across multiple channels. Everyone knows that social media management is crucial to your success; whether you have a product, service or otherwise that you are trying to get out there, you have to utilize all of your relevant social media channels to effectively maximize you mobile marketing campaign.
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Top 5 mobile customer relationship management best practices

by - July 30, 2013

Top 5 mobile customer relationship management best practices If your small business or brand has or is currently developing a mobile strategy, one of the most important aspects to consider is how to implement strong mobile customer relationship management (CRM) that will compliment your business and its audience.
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