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Top 3 Reasons Why a Mobile Site is Good for Your Small Business

by - July 25, 2013

Top 3 Reasons Why a Mobile Site is Good for Your Small Business Currently, desktops are still widely used around the world, but that is quickly changing. Future history books will call now the beginning of the Mobile Age because of the prevalence of mobile devices and how quickly they usurped desktops in terms of internet traffic. In terms of technological evolution, this is commonly known as a platform shift. You have to face the inevitable: your small business needs a mobile site. Here are the top three reasons why.
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SoLoMo: Mobile Marketing & Your Small Business

by - July 20, 2013

SoLoMo: Mobile Marketing & Your Small Business These days if you have a small business you know how important it is to tap the exponentially growing global mobile market in order to launch and thrive your brand. According to a recent mobile marketing economic impact study by MMA Global, in 2012 the mobile industry generated more than $139 billion to the U.S. economy alone and is now set to top $400 billion by 2015. Your small business obviously cannot afford to ignore that kind of market share potential. So we've come up with this post to help your small business navigate how to market your brand using SoLoMo. Wait, what exactly is SoLoMo, you ask? SoLoMo stands for Social, Local and Mobile, and it encompasses everything there is about mobile marketing with regard to small businesses.
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Christmas in July: Prepping to Launch a Mobile Marketing Experience for the Holidays

by - July 18, 2013

Christmas in July: Prepping to Launch a Mobile Marketing Experience for the Holidays For some people, Christmas is their favorite time of year. Marketers love Christmas, too, and the holiday season in general. Last year alone, Americans spent nearly $600 billion during the holiday season, with much of that revenue either directly or indirectly tied to mobile marketing efforts, and this upcoming season is predicted to shatter those numbers. Your business cannot afford to wait until October to plan, produce and launch its holiday mobile marketing campaign
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How Your Small Business Will Benefit From Geo-Targeted Mobile Ads

by - June 26, 2013

How Your Small Business Will Benefit From Geo-Targeted Mobile Ads With the rise of mobile web users set to quadruple by 2015, local small business owners will be able to capitalize from an increase in not only digital traffic to their brand's mobile site, but also an increase in conversion rates derived from a brand's mobile ads. Many of the small businesses that are succeeding with mobile advertising are incorporating location-based, geo-targeted mobile ads. So how can your small business benefit from using geo-targeted mobile ads?
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How to Take Your Brand to the Next Level with Mobile Marketing

by - May 30, 2013

How to Take Your Brand to the Next Level with Mobile Marketing You know how important mobile marketing is for your small business or brand to succeed in the 21st-century global marketplace. To reiterate, you need a great mobile marketing campaign. This is an overview of how you can take your start-up or existing business to that coveted next level. It will cover the basics of preparing and launching a mobile marketing campaign, as well as review various mobile marketing components and show you how to integrate them into your own campaign.
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Breaking Into the Chinese Mobile Market

by - May 17, 2013

Breaking Into the Chinese Mobile Market 2012 was indeed the Year of the Dragon for the mobile market in China—with over 1.1 billion mobile subscribers, and still growing exponentially. Now is the prime time for foreign investors to break into the Chinese mobile market; whether it is in mobile web and/or app development, mobile site resales, mobile marketing & advertising, or any one the many other facets of the mobile industry.
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The Future of Mobile Ads: Networks vs. Publishers

by - May 2, 2013

The Future of Mobile Ads: Networks vs. Publishers If your small business or brand is trying to advertise, chances are your budget cannot sustain you across all of these ad channels. You have to choose wisely, as going with a publisher like Facebook over a network like Google could prove to be your company's advertising Holy Grail or Cup of Death. Let's look at the future of mobile ads and where the market is projected to go, so you can get the most out your mobile advertising budget.
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A Guide to the Future of Mobile SEO

by - April 24, 2013

A Guide to the Future of Mobile SEO Okay, so you know how important SEO is for your mobile site, right? If you don't already know this, SEO (search-engine optimization) is a set of online marketing tactics that optimizes your site's chances of being seen, and it has been one of the most powerful driving forces in this new era of marketing.
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How to Successfully Use SMS Coupons

by - April 16, 2013

SMS text messaging is the most widely-used mobile marketing platform available. SMS is already used by billions of people around the world everyday, and mobile users are currently adopting smartphones at exponential rates. Many mobile users have become accustomed to using mobile coupons, and mobile marketers have been successfully using mobile coupons as a way to entice potential customers, keep valuable customers loyal, and to bridge traditional marketing techniques with new mobile marketing tools. The following will give you some insight on why and how to successfully use SMS coupons.
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How to Successfully Sell Mobile Sites to Your Customers

by - April 9, 2013

As of this post, there are 14.04 billion webpages online. Less than 30% of that 14+ billion is mobilized, which leaves a lot of opportunity to meet the current and future needs of the mobile web market. If those numbers don't get you excited as a mobile site seller, you may need to get out the old defibrillator. Just as of this year, roughly 90% of global Fortune 100 companies were still stuck in the past without an optimized mobile website. This is just one example of the many opportunities for mobile site sellers in this dawn of the Mobile Age. If you are interested in reselling mobile sites, here are some ideas on how to successfully sell mobile sites to your customers.
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