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Articles, news and tutorials about making money with mobile sites, native apps and mobile marketing.

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Why Story Matters in Your Mobile Marketing Campaign

by - April 4, 2013

Marketing gurus have long known that selling a great brand story is more important than selling the brand itself, as it creates a more relatable connection between a brand and its audience. In this age of mobile marketing, building and soliciting your brand's story should be priority numero uno, because your mobile audience will be engaging with your brand from the outset, and you want to make sure that your bases are covered. Here are some of the latest marketing trends that you can use to build your brand's story, audience, trust, and success with your mobile marketing campaign.
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DOs and DON'Ts of mobile landing pages and mobile marketing campaigns

by - March 27, 2013

By now, you're familiar with the difference between desktop and mobile websites - and how important it is to have an optimized mobile landing page, which will help increase your mobile web traffic as well as the overall quality of your audience's user experience, both of which is integral to the future of your brand's success. Let's look at some ways you can integrate your optimized mobile landing page into your mobile marketing campaign.
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Value-Driven Content and the Future of Mobile Marketing

by - March 20, 2013

For the past two decades (and counting), marketers have been trying to reshape the mobile marketing landscape—both out of a necessity to stay relevant with technological advances and evolving consumer needs, as well as to push mobile marketing strategies and practices in innovative new directions. There have been many paradigm shifts over those years, many of which are obsolete now, given the progress of the current mobile marketing era. This is the Mobile Age.
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5 Advantages of Small Businesses With Mobile Sites

by - March 12, 2013

Desktop sites are so Web 2.0, and although most web traffic still comes from desktop users, the shift in recent years of users increasingly going mobile proves that desktop sites are on their way (quite literally) out of the building. If your small business hasn't yet made the leap to a mobile site, your small business could follow. Here are five distinct advantages to having a mobile site for your small business.
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How to Effectively Use Push Notifications

by - February 19, 2013

Push notifications have become an integral part of mobile marketing campaigns over the past couple of years and, despite some marketers exploiting the medium and turning some users off to push marketing, 97% of push notifications are viewed by users. Here are five ways to effectively use push notifications in your mobile marketing campaign.
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How to Track Your Mobile Marketing Campaign

by - February 12, 2013

Tracking the campaign is an essential part of the marketing process, so it is important that you gauge your small business goals and see how and where the campaign is or isn't working, so that you can stay relevant to your audience. There are a few key analytics that you will want to pay attention to, as the mobile marketing campaign can include generate volumes of data—everything from site or blog traffic as a result of QR promos or mobile ads to your brand's social media presence. This will explain some key elements to tracking your mobile marketing campaign.
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A Big Win for Small Businesses: QR Codes in Print Ads

by - January 30, 2013

So, if you've been following this blog, by now you're familiar with what QR codes are and how they work. The QR code is the bridge between the physical (print) and digital worlds, with the most effective use of QR codes being used in print ads. With most small businesses' print advertising budgets strapped for cash these days, implementing QR codes into your small business print ads can be the most cost-effective tool to yield a strong ROI for your print advertising, because it will push more traffic to your site, inevitably resulting in greater sales. We'll look at how your small business can leverage QR codes in its print ad campaign, as well as some good examples of how other brands have used QR codes in their own campaigns to great effect.
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Maximizing Your Mobile Marketing ROI

by - January 22, 2013

If you've ever launched a marketing campaign, you well know that you have to monitor the campaign's performance to measure the ROI of your marketing efforts. Small businesses pose no less of a challenge than any other large corporate client; it can actually be more challenging to market small businesses due to the fact that most small businesses have a very limited marketing budget. Besides, greater things have happened from less—so while budget is always a factor, it isn't the defining factor of developing a successful mobile marketing campaign. Here are some ways your small business can maximize its mobile marketing ROI quickly, easily and inexpensively.
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Maximizing Your Mobile Marketing ROI

by - January 22, 2013

If you've ever launched a marketing campaign, you well know that you have to monitor the campaign's performance to measure the ROI of your marketing efforts. Small businesses pose no less of a challenge than any other large corporate client; it can actually be more challenging to market small businesses due to the fact that most small businesses have a very limited marketing budget. Besides, greater things have happened from less—so while budget is always a factor, it isn't the defining factor of developing a successful mobile marketing campaign. Here are some ways your small business can maximize its mobile marketing ROI quickly, easily and inexpensively.
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The Future of Mobile Ad Sales

by - January 15, 2013

In 2012, companies spent more than $8 billion on mobile ads, more than double the amount spent the previous year, and four times that of 2010 figures. The online marketing report eMarketer has released its prophetic calculations on the near-future growth of mobile ads. Over the next four years, mobile ad spending will peak in 2016 with an estimated $36.87 billion. Let’s take a look at some of the current pros and cons of mobile ads, how mobile ads are changing (for the better), and how your small business can get the most return from its mobile ads.
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